eCommerce Marketing

Whether or not your business has a physical presence, you need an online store. This point was proven during the depths of the COVID pandemic – those businesses that already had an online store (or quickly built one) had an ongoing source of cash flow and a long-lasting competitive advantage. Especially when teamed up with home delivery or store-side pickup.

Volqezag has an eCommerce offering to suit your needs. Check out our offers.

Free* for 6 Months Offer

Check out our amazing offer here, a risk-free opportunity to get started with eCommerce.
Free* For Six Months eCommerce Offer

Standard eCommerce Stores

Choose the level of tools integration that suits you – plus all the benefits of a no-worries managed site to take care of your updates and platform maintenance.
Starter Pack or Pro Pack Commerce Websites

Volqezag 5x Sales Machine

Choose from three levels of support for boosting your business growth.

  • Profit Booster
  • Elite
  • 5% Club.

Each option includes the eCommerce Pro Pack website plus loads of supporting tools and personal support

volqezag 5x Sales Machine

Apply Laser Focus

Laser Focus – Start With The Rule of One

“In the beginning, you are much better off doing one thing really well, rather than trying to do multiple things decently.”

Once you understand the Pareto Principle, it’s easier to then appreciate the focus of The Power of One.

While The ‘Rule of One’ is the Winning Formula for Startups, it is also handy to help you declutter an established business. 

The Rule of One is an excellent way to focus on your new eCommerce channel.

“Consumers don’t want choice; they want freedom from choice. If you can solve one problem really well for a customer with one simple feature, those consumers telling all their friends is the only marketing you’ll need.”

Jonathan Greechan – The ‘Rule of One’ is the Winning Formula for Startups

 

Worksheet – Your Own Rule of One

The Rules Explanation Your Business Rule of One
one problem Focus on just one job a customer needs to do.
one customer Focus on just one job-executioner segment doing that job.
one product Focus on just one product that will do the job with perfect outcomes
one killer feature Focus on providing and promoting just one key need that your customers don’t yet have a perfect outcome for that they want. 
one sales channel Focus on becoming excellent with just one sales channel that will introduce you to most of that one customer segment.
one minimal-steps revenue stream Focus on minimising advertising and replacing with subscriptions, repeat orders, building customer success and loyalty, and customer referrals.

Define Your Business Value Model

Start With Your Value Proposition

Your Value Proposition is the key element in your business model.

It’s your offer, and to be successful, it needs to be an Irresistible Offer.

You need to create a separate Value Proposition for each customer segment because each customer segment represents a different job executioner with a different required outcome.

The value proposition needs to offer a solution to your customers’ unmet needs, their most pressing pain points.

Your job is to state as clearly and as simply as possible, how you will give amazing value in providing that solution.

The message you need to get across in your offer needs to contain these parts:

  • A high ROI – return on investment. The pain of the payment must be totally overwhelmed by the perceived value of the gains your offer provides.
  • Risk reduction – what guarantees do you offer?
  • Believability – can they trust you to deliver on your offer?

“If you can’t snap your fingers and turn your product into a great one, then add something that makes it great. Add some service, feature, or benefit—anything that will make your offer a truly great deal for the customer.”
Joyner, Mark. The Irresistible Offer.

Your Value Proposition sits in the centre of your business model. Like this, right where it belongs:

The Business Model Canvas from Strategizer.
The Business Model Canvas helps you define the strategy you will use to create value in your business

Using The Business Model Canvas to Explain Your Strategy

Using the colour coding in the Canvas above, you can see that there are four main areas:

  • green – the Value Proposition, your offer.
  • blue – customer-related elements of your plan.
  • yellow – the infrastructure used to create value.
  • white – cash flows.

The blue, green and white areas must all directly relate to the Value Proposition.  Here’s an example:

Business Model Canvas Relationships
Business Model Canvas Relationships

For more background on the nine key elements and drivers of your Business Model, I recommend Alex Cowan’s page

Types of Business Models

Which one best suites your business?

A. Product-Focused Business

Use this checklist if your business model involves the production and/or distribution of products – either physical or virtual.

Examples of product-focused models: Manufacturing, wholesale and retail businesses.

B. Problem-Focused Business

Use this checklist if your business model involves helping people with a service that solves problems.

Examples of problem-focused models: Consulting, professional services, trade services.

C. Platform-Focused Business

Use this checklist if your business model involves platforms and/or networking that creates value by facilitating exchanges between two or more interdependent groups.

Examples of platform-focused models: Facebook, Uber, AirBnB, business portals, associations, software platforms, marketplaces.  

How Can We Help?

We’re happy to talk with you if you would like to follow up in more detail with any of these topics:

  • Defining your market niche
  • Defining your business goals – your ultimate exit strategy.
  • Defining your Value Proposition, your Irresistible Offer.
  • Assessing your best Business Model type
  • Creating and setting up your Business Model Canvas, complete with segment relationships.

Contact us.

Make Irresistible Offers

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